If all went according to plan, every guest staying in a hotel room would also spend money in the hotel’s restaurant, spa, golf course, gift shop, and so on. However, despite hotels’ best efforts to advertise the potential for more revenue, this is not always the case. The quality of sleep each client receives each night greatly affects the overall satisfaction they have with their stay, which is why the in-room experience is the single most important touchpoint.
The Inception of the Specially Made Beds
The general public has been aware of this for a lot longer than 1999, when Westin’s Heavenly Bed was first produced and supposedly heralded the dawn of the modern era of sleep regimens. For some time now, we’ve all known this to be true. However, in the twenty-first century, sleep research has made great strides forward, shedding light on the ways in which sleep restores the body and mind and suggesting practices like good sleep hygiene that may increase the effectiveness of this restoration. In the twenty-first century, sleep science has made great strides forward.
In recent years, sleep’s importance has skyrocketed to the forefront as part of a broader health movement. This is especially true in the post-epidemic world, when people from all walks of life have a heightened awareness of the need of striking a good work-life balance.
A hotel’s sleep program is a defensive measure first and foremost, since guests who do not have a restful stay are less likely to return. On the other hand, guests may find that these in-room conveniences are the deciding factor in whether or not they book at the hotel, how much they pay per night, which room category they book in, whether or not they upgrade, and whether or not they return after an error has been made.
Modern Sleep and the Impact of Technology
Lifestyle changes, such not eating within three hours of bedtime or not exercising heavily in the evening to minimize adrenaline surges, are sometimes necessary for excellent sleep hygiene, although many of these modifications may be handled by the hotel itself. Soundproofing, the softness of the pillows, and the quality of the sheets all have an impact. However, it is becoming more clear that a state-of-the-art sleep regimen requires extensive use of technology. Now you can get the best smart mattress options avaialable.
Pillows, sleep masks, and sprays are all examples of products that need careful stock management.
The science and technology underpinning sleep, however, goes well beyond this. To make an emotional impact on the guest when they are researching hotels or to justify a much higher weekly price, the technology must progress given that sleep programs have lately become something of an arms race. This is true regardless of whether or not the visitor is expected to pay for their time. For luxury hotels to justify charging hundreds of dollars a night, they must deploy the latest in sleep technology.
Conclusion
These wearables are more precise than smartphone applications like Sleep Cycle and Headspace at monitoring a person’s heart rate, deep sleep, light sleep, temporary wake ups, REM, snoring, and blood oxygenation. With relatively low levels of adoption in the industry, hotels may wow guests by providing first-hand experience with cutting-edge technologies. While many of these companies are concentrating on a direct-to-consumer approach for commercialization, there is still a very small share of the market for their goods.
